Apartment Internet Marketing Conference Acquired by Joshua Tree Internet Media


Industry’s Premiere Internet Conference Expected to Grow Under New Ownership of Steve Lefkovits

SCOTTSDALE, Ariz., Oct. 17 /PRNewswire/ — Realty DataTrust, the makers of VaultWare, announced today that the Apartment Internet Marketing (AIM) Conference has been sold to Steve Lefkovits’ Joshua Tree Internet Media firm. The AIM Conference, which will be held next spring, is the only industry educational conference that focuses exclusively on the intersection of marketing strategies and Internet-powered leasing tools. AIM’s focus is educating multifamily portfolio operators about tools and strategies to maximize the growth of their businesses using marketing- and leasing-related technology. Since its founding in 2005 the AIM Conference has been the leading online marketing event for the multifamily industry, educating leaders and top decision-makers on the newest developments and techniques through its interactive programs and speakers.

Mike Mueller, CEO of Realty DataTrust, said, “Selling the conference to Steve was a natural choice because we share the goals of educating the apartment industry on how to leverage the Internet. That mutual passion will ensure that the conference retains the unique qualities that have made it a stand-out event in the multifamily industry.” Realty Data Trust conceived and produced the innovative conference in its first two years as an invitation- only event for its customers and partners. Realty DataTrust continues its support of the conference as a Founding Sponsor.

Steve Lefkovits, owner of Joshua Tree Consulting and CEO of Joshua Tree Internet Media, LLC said “Since 1998, Mike and I have held a common vision of the importance of technology and the Internet to the future of the apartment business. I am delighted to be able to extend our shared view and assist the industry we love by producing this educational event for a broader pool of top decision-makers.” Joshua Tree Internet Media, LLC (a new subsidiary of Joshua Tree Consulting) will expand this event and open it to all multifamily marketing, operations and technology executives at its next meeting at the Marriott McDowell Mountain in Scottsdale, Arizona, April 23-25, 2008.

  Multihousing Professional Magazine to Serve as Media Sponsor of April 2008

“We are also especially excited to announce that Multihousing Professional Magazine has agreed to serve as the conference's media sponsor. Multihousing Professional is a high-energy organization committed to multifamily who we know will be a great partner. Their recent articles on marketing strategies highlight their editorial focus on things that matter to the industry,” said Lefkovits.

Linda Hoffman, Publisher of Multihousing Pro concurred. “Multihousing Professional serves executive leaders. This conference will help our audience sustain and grow their businesses, and we want to help stimulate ideas and content that enhance the apartment business and the careers of its key executives. We are very pleased to be able to promote the forward-thinking ideas this conference will generate.”

Registration is now open for the third annual conference. To learn more about the Apartment Marketing Conference go to www.aimcon08.com.

About Joshua Tree Consulting and Joshua Tree Internet Media, LLC

Founded in 2001 by industry veteran Steve Lefkovits, Joshua Tree Consulting (www.joshuatreeconsulting.com) is dedicated to the growth and success of the multifamily industry. Joshua Tree helps firms respond strategically to growth opportunities, and to analyze the problems in getting there. Prior to founding Joshua Tree Consulting, Lefkovits was Senior Vice President for Technology Initiatives at BRE Properties, Inc. and Vice President of Housing and Technology at the National Multi Housing Council (NMHC). While at NMHC, Lefkovits created and produced the first six NMHC Technology Conferences. Joshua Tree Internet Media, LLC is a new subsidiary of Joshua Tree Consulting that will manage its conference and media business.

About Multihousing Professional

Multihousing Professional Magazine is a national title that provides comprehensive, up-to-date news and information affecting CEOs, owners and managers in the multihousing industry. Content includes in-depth research, investigative reporting, expert analysis and insight into key issues that drive the industry: finance, economics, profitability, operations, regulatory issues, technology, trends that matter and insights on key players and their strategies.

About Realty DataTrust

Realty DataTrust Corporation, located in Scottsdale, Ariz., offers online leasing solutions for the multifamily housing industry that make leasing apartments easier for both property managers and consumers. The award-winning VaultWare(TM) solution revolutionized the industry when it was introduced in 2003, fulfilling a need no other service could provide by automatically displaying current rates, true availability and up-to-date promotions on demand 24 hours per day, 7 days per week from multiple websites. Today, 100 management companies use VaultWare and each month thousands of requests are processed through its reservation system. In 2005 the company took the lead in spearheading an initiative to educate the multifamily industry on Internet trends and related technology breakthroughs by hosting the first annual Apartment Internet Marketing Conference. To learn more about VaultWare, Realty DataTrust or Apartment Internet Marketing, visit the company's website: www.vaultware.com.

SOURCE Realty DataTrust

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