VaultWare Launches First Consumer Mobile Messaging Service for Apartment Availability Alerts(TM)

Now Consumers Receive Immediate Notification When Apartments Become Available

SCOTTSDALE, Ariz., Oct. 29 /PRNewswire/ — Realty DataTrust, the makers of VaultWare, announced today that it has launched Apartment Availability Alerts for consumers who opt in to the free service. For the first time, consumers searching for apartments online can sign up to receive Availability Alerts directly to their mobile phone through text messaging or via email.

Apartment Availability Alerts is a free enhancement to the VaultWare online leasing solution used by marketing professionals in the apartment industry. Millions of people who are interested in moving go online every day to Internet Listing Services and apartment community websites to search for available apartments. Now properties using VaultWare can provide those consumers with the ability to be immediately notified when an apartment that meets their pre-set criteria becomes available if they don't initially find an apartment that suits their needs.

For companies leading the charge in online leasing, Availability Alerts is a dynamic component in maximizing their online presence. According to Kevin Danielson, Internet Marketing IS Manager for UDR, “UDR places value on making the leasing process as consumer focused as possible. Availability Alerts does that. It keeps consumers interested in our properties and gives them a way to automatically be in the loop as availability changes. Plus, it increases efficiencies in our leasing office by giving our leasing agents the opportunity to send a walk-in customer to our website to subscribe to Alerts, which eliminates maintaining paper waitlists.”

Mike Cornell, COO of Realty DataTrust, said, “What's exciting for the apartment industry is that Availability Alerts can help apartment communities retain interested online prospects who aren't finding an available apartment that meets their needs or timeframe for moving. Before we introduced Availability Alerts, the property had to hope that prospects continued to check back regularly or that the leasing staff was managing a waitlist. Now, instead of potentially missing out on those opportunities, Alerts automatically keep them connected and drives serious prospects back when they are ready to lease.”

Alerts are another way consumers can control their online leasing search. The rate of successful completion of online transactions increases dramatically when the consumer can dictate their next steps online. Additionally, alerts are not only a tool for the consumer, but also the apartment community's marketing staff. VaultWare's Availability Alerts Summary Page gives property managers the ability to see who is interested in their properties and from which listing service they found them. This provides apartment managers with the ability to market directly to qualified consumers whom they know are seriously interested in moving in.

About VaultWare

VaultWare powers online leasing capabilities for over 700,000 apartment units throughout the United States, from small property management companies to some of the country's largest Real Estate Investment Trusts. VaultWare's appeal is that it can be implemented within a relatively short amount of time and with minimal effort allowing property managers to see results almost immediately with online apartment reservations, pre-qualified leads and rental applications for available apartments delivered instantly to properties.

About Realty DataTrust

Realty DataTrust Corporation, located in Scottsdale, Ariz., offers online leasing solutions for the multifamily housing industry that make leasing apartments easier for both property managers and consumers. The award-winning VaultWare(TM) solution revolutionized the industry when it was introduced in 2003, fulfilling a need no other service could provide by automatically displaying current rates, true availability and up-to-date promotions on demand 24 hours per day, 7 days per week from multiple websites. Today, nearly 100 management companies use VaultWare and each month thousands of requests are processed through its reservation system. In 2005 the company took the lead in spearheading an initiative to educate the multifamily industry on Internet trends and related technology breakthroughs by hosting the first annual Apartment Internet Marketing Conference. To learn more about VaultWare, Realty DataTrust or Apartment Internet Marketing, visit the company's website: http://www.vaultware.com.

SOURCE Realty DataTrust Corporation

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