A Custom IDX Integration Adds a Sense of Originality to Realtor Lesa Bockhorns Real Estate Website


EUGENE, OR – April 20, 2010 – (RealEstateRama) — With the help of IDX, Inc., Lesa Bockhorn with Call Realty, Inc. has created a truly custom, enhanced and much more efficient online real estate search experience for potential home buyers browsing her website. This innovative and one-of-a-kind IDX Broker software and its integration with the Arizona Regional MLS (ARMLS) allows home seekers to search an infinite amount of the most up-to-date property listings, in a simple and efficient fashion, with the easy-to-navigate search tools that it supplies. With this IDX addition, Bockhorn is able to prominently display properties matching consumers specified search preferences, by extracting raw data from the ARMLS, and displaying the information on her site in a seamlessly integrated format.

This distinctive Internet Data Exchange (IDX) software enables Bockhorn to offer potential home buyers five different and resourceful search features, helping to narrow their results, in efforts to find their truly ideal property. An advanced search category enables home seekers to sift through even the smallest of details, such as: landscaping, pool, exterior material, storage space and basement, to name a few, a basic search covers more general options, including: price, location and size, a map search, powered by Google Maps, allows consumers to locate their desired property on an interactive terrain, road or satellite map, and they also have access to an address search and an MLS listing ID search. Each of these comprehensive and original search capabilities help Bockhorn to provide each individual consumer with a truly unique and personalized online real estate search experience.

With the integration of this custom IDX solution, Bockhorn is provided with a plethora of resources to help her improve, enhance and better manage her online real estate business as a whole. Through an administrative log-in page she has complete control over each aspect and characteristic of her site, including the look, layout, design and format, as well as which content will be displayed for home seekers to browse. Bockhorn also has access to many different helpful utilities, including: lead management tools, daily MLS updates, coming directly from the ARMLS, mortgage calculators and detailed traffic reporting and statistics, helping her to develop an online real estate search experience that is unlike no other, for each of her website visitors

About Lesa Bockhorn

Residing in Gilbert, Arizona, Lesa Bockhorn is a successful Realtor and a key member of the Call Realty, Inc. team. She prides herself on being an honest, hardworking and reliable real estate professional, in a competitive and constantly changing market, and will do whatever it takes to ensure that her clients find the home of their dreams.

About IDX, Inc.

Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 340 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility and is its principle mobile application available for the iPhone. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on all the services provided by IDX, Inc. please visit www.idxbroker.com.


Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 350 individual Multiple Listings Services (MLS).  IDX, Inc. provides integrated IDX software, customizable listing search utilities and lead management tools for real estate based websites (IDX Broker).  In addition to the primary web-based software, IDX also provides an integrated WordPress widget for use in WordPress based blogs and websites (IDX Broker Wordpress Plugin) as well as a dedicated mobile application available for the iPhone (myAgent IDX). 


PO Box 71866
Eugene, OR 97401

Toll Free: (800) 421-9668
Phone: (541) 343-3912
Fax: (541) 343-3915

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